Terms of Service

Kinora (“Kinora”, “we”, “us”) is operated by Wavelength VR Ltd., a company registered in England and Wales under company number 11055409, with registered office at 16 Elgin Crescent, London, W11 2JR, United Kingdom.

These Terms of Service (“Terms”) form a binding agreement between you and us and govern your use of the Kinora mobile application and any related services (together, the “Service”).

By installing, opening or continuing to use the Service, you accept these Terms. If you do not accept them, do not use the Service.

The Service is currently distributed as a limited private beta. It is provided for evaluation and testing purposes.

You acknowledge that beta software is incomplete, may contain defects, may change substantially or be withdrawn without notice, and may not perform reliably. Features may be added, altered or removed at any time.

Your Kinora data is stored on your device. We do not hold a copy, which means we cannot restore it. Uninstalling the app, resetting your data from the Profile screen, or a device failure will erase your swipes, ratings and watchlist permanently. Giving us an email address does not change this — an address is a contact channel, not a backup. Do not use the Service as a system of record for anything you cannot afford to lose.

You must be at least 13 years old to use the Service. If you are under 18, you may use the Service only with the involvement and consent of a parent or guardian, who accepts these Terms on your behalf.

The Service includes an optional age band setting used to apply a content certification ceiling to recommendations. That setting is a filtering aid based on third-party certification data, not a verified age check, and it is not a substitute for parental supervision. We do not verify any age information you provide.

You are responsible for ensuring that your use of the Service is lawful where you are.

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Service on a device you own or control, for your own personal, non-commercial use, in accordance with these Terms and the rules of the app store you obtained it from.

All rights not expressly granted are reserved.

You agree not to:

• copy, modify, translate, reverse engineer, decompile or disassemble any part of the Service, except to the limited extent that applicable law expressly permits despite this restriction;
• access the Service by automated means, or scrape, harvest or bulk-extract any catalogue data, metadata or recommendation output;
• attempt to gain unauthorised access to the Service, our servers or any connected system, or interfere with, overload or disrupt any of them;
• remove, obscure or alter any attribution, copyright or proprietary notice, including the third-party attributions required in section 6;
• resell, sublicense, rent or otherwise commercially exploit the Service or any content obtained through it;
• use the Service to build, train or evaluate a competing product or dataset.

Film metadata, artwork and images are provided by The Movie Database (TMDB). This product uses the TMDB API but is not endorsed or certified by TMDB. Your use of TMDB data is subject to TMDB’s own terms.

Streaming availability information is provided by JustWatch. Trailers are played from YouTube and are subject to YouTube’s terms of service and Google’s privacy policy; playing a trailer, or opening one in the YouTube app, is an interaction with Google, not with us.

We do not control, endorse, host or licence any film, trailer or streaming service, and we are not a party to any transaction between you and a streaming provider. Availability, pricing, region and certification information is supplied by third parties and is frequently out of date or wrong. Always confirm with the provider before relying on it or paying for anything.

The Service may cease to function, in whole or in part, if a third-party provider changes or withdraws access. That is outside our control.

Kinora produces recommendations by scoring a catalogue against signals you give it. Recommendations, reasons, mood matches, ratings and content descriptors are automated opinions offered for entertainment purposes only.

Some of what you read in Kinora — the trait chips describing how a film feels, and the short editorial takes — is generated by an AI model from film metadata when a film is added to our catalogue. The traits are constrained to a fixed, versioned vocabulary, so the model cannot invent one. Nothing you do in the app is sent to an AI model, and no AI model sits in any request the app makes.

We make no representation that any recommendation will suit you, that a film is suitable for any particular viewer or age, or that any descriptor of a film’s content, tone or subject matter is accurate or complete. Content warnings and certifications come from third parties and may be missing, wrong or applied inconsistently across regions.

You are solely responsible for what you choose to watch and for who watches it with you.

The Service can send you one local reminder notification a day, containing a film suggestion. It is scheduled on your device by the app itself; we do not operate a push notification service and cannot send you a message remotely.

You can change the time or turn reminders off at any time from Profile → Daily reminder, or by revoking notification permission in your device settings.

The Service, including its software, design, editorial text, recommendation logic and the Kinora name and logo, is owned by us or our licensors and is protected by intellectual property law.

Third-party content accessed through the Service remains the property of its respective owners.

If you send us feedback, suggestions or bug reports — through the feedback form in Profile, or any other way — you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use them for any purpose without obligation or compensation to you. Feedback sent through the app is anonymous, which also means we cannot reply to it and cannot find it again in order to delete it. Please do not send us anything you consider confidential.

Your swipes, ratings, watchlist and taste profile are stored locally on your device. The Service has no accounts and does not require an account: there is no sign-up, no password and no sign-in, and no part of the Service is withheld if you never tell us who you are.

The Profile screen offers to save an email address. Setting up does not ask for one at all, and you can use the Service without ever giving us one.

If you do give us one, it is a contact channel and nothing more: we use it to write to you about the beta, it is not linked to your swipes or your analytics, and it does not back up, sync or restore anything. The Service describes this as saving your taste because the address is how we would reach you if cross-device sync were built; it saves your address, not your taste, and giving us one does not change what is stored on your device or what leaves it.

You are responsible for the accuracy of any address you give us. You can make the app forget it at Profile → Email at any time, and have the record itself deleted by writing to info@kinoraapp.fun.

A limited amount of anonymous usage information is sent to our analytics provider so we can tell whether the product works. What is collected, what is not, how your address is handled, and how to stop any of it, is set out in full in our Privacy Policy, which forms part of these Terms.

We may modify, suspend or discontinue the Service or any part of it at any time, with or without notice. We may also stop distributing the beta entirely.

We may terminate or suspend your access at any time if you breach these Terms or if we reasonably believe your use harms the Service or another person.

You may stop using the Service at any time by uninstalling the app. Sections 8, 11, 12, 13 and 16 survive termination.

To the fullest extent permitted by law, the Service is provided “as is” and “as available”, without warranty of any kind, whether express, implied or statutory, including any implied warranty of satisfactory quality, fitness for a particular purpose, accuracy or non-infringement.

We do not warrant that the Service will be uninterrupted, timely, secure, error-free, or that any defect will be corrected, or that any information obtained through it is accurate or reliable.

Nothing in this section limits any rights you have as a consumer that cannot be excluded under the law of your country of residence.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited.

Subject to that, and to the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, consequential or punitive loss, or for any loss of profit, revenue, goodwill, opportunity, data or content, however arising.

Subject to the first paragraph of this section, our total aggregate liability arising out of or in connection with the Service and these Terms is limited to the greater of (a) the total amount you have paid us for the Service in the twelve months before the claim arose, and (b) £50.

You acknowledge that the Service is provided free of charge during the beta and that these limitations are a reasonable allocation of risk in that context.

If you are a consumer, this section does not affect your statutory rights.

To the extent permitted by law, you agree to indemnify and hold us harmless from any claim, demand, loss or expense (including reasonable legal fees) arising out of your breach of these Terms, your misuse of the Service, or your infringement of any third party’s rights. This does not apply to the extent the claim arises from our own breach or negligence.

We may update these Terms from time to time. When we do, we will change the “last updated” date at the top of this page, and where the change is material we will bring it to your attention in the app before it takes effect.

Continuing to use the Service after a change takes effect means you accept the updated Terms. If you do not accept them, stop using the Service and uninstall the app.

If you obtained the Service from the Apple App Store or Google Play, you acknowledge that these Terms are between you and us only, and not with Apple or Google. Apple and Google have no obligation to provide any support or maintenance for the Service.

Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you. To the extent required by Apple, in the event of any failure of the Service to conform to any applicable warranty, you may notify Apple and Apple will refund any purchase price paid; Apple has no other warranty obligation in respect of the Service.

Your use of the Service must comply with the applicable app store terms of service.

These Terms, together with the Privacy Policy, are the entire agreement between you and us in relation to the Service.

If any provision is found unenforceable, it will be modified to the minimum extent necessary or severed, and the remainder will continue in force.

Our failure to enforce any provision is not a waiver of it.

You may not assign or transfer these Terms. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets.

Nobody other than you and us has any right to enforce these Terms, except as stated in section 15.

These Terms and any dispute arising out of or in connection with them or the Service are governed by the law of England and Wales.

The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere in the United Kingdom or in the European Union, you may also bring proceedings in the courts of your country of residence, and you retain the benefit of any mandatory consumer protections available to you there.

Questions about these Terms can be sent to info@kinoraapp.fun.

Wavelength VR Ltd., 16 Elgin Crescent, London, W11 2JR, United Kingdom.